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Gaming 26 May 2026

NINTENDO IS COOKED? Switch 2 Price Hikes Are Actually INSANE

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NINTENDO IS COOKED? Switch 2 Price Hikes Are Actually INSANE
TL;DR: Nintendo's share value has cratered after the company confirmed that higher price points for the Switch 2 will make it harder for fans to buy in. The president openly admitted that these aggressive costs create a massive barrier to entry for the average gamer.

THE BIG N IS LITERALLY LOSING THE PLOT

Listen, I’m not saying the sky is falling, but the market absolutely HATES the news coming out of Kyoto right now. After Nintendo admitted that the Switch 2 price hikes are going to "raise the barrier to purchase," their share value took a nose-dive. We’re out here acting like charging a premium for the next generation is some 4D chess move, but the reality is they’re pricing out the very community that made them billions. It’s honestly peak corporate delusion—they’ve seen sales soar to $14.6bn, so naturally, their first instinct is to squeeze every last penny out of the player base until the wallet is bone dry.

GATEKEEPING THE CONSOLE

It’s not just a Japan problem either; they’re hiking costs across the US, Canada, and Europe, effectively telling us that accessibility is secondary to their bottom line. While they’re busy revising console costs and banking on brand loyalty to carry them through this fiscal nightmare, the rest of the industry is spiralling. Between Sony taking a massive $765m hit on Bungie and everyone else panic-pivoting their strategy, Nintendo’s decision to go full-greed mode is a bold strategy that might just backfire in spectacular fashion. If you’re not prepared to empty your savings for the next iteration of the Switch, you might be left sitting on the sidelines while they wonder why the hype train lost its steam.

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